Wood-based cellulose fibers are a natural alternative to petroleum-based synthetics. The wood comes from certified mixed forests in Europe (including FSC/PEFC) and requires no artificial irrigation or pesticides. Production takes place in closed systems where water and solvents are almost entirely recycled. ECOVERO™ is the modern generation of viscose with traceable origins and a significantly smaller environmental footprint than conventional viscose. TENCEL™ Lyocell and LENZING™ ECOVERO™ are particularly soft, moisture-regulating, and biodegradable—ideal for tops, shirts, and flowing essentials.

- Wood from FSC certified mixed forests does not require the use of artificial irrigation or pesticides.
- Forests store CO² and cool the world.
- >98% reuse of solvents and pollutants through circular economy
- Up to 20x less water, 5x less land use and 20x less CO² emissions than conventional cotton production.

Bamboo has been used for thousands of years and grows extremely quickly – individual species reach heights of over 20 meters in approximately 50 days. For textiles, the cellulose from the stalk is extracted and processed into yarn, similar to wood fibers. In modern, closed-loop processes (the Lyocell process), solvents are largely recycled, significantly reducing environmental impact. Bamboo requires few pesticides and generally no additional irrigation, prevents soil erosion, and binds a large amount of CO₂. The result is fabrics with a cooling feel, high breathability, and a pleasant, smooth drape – ideal for T-shirts, underwear, and active essentials.

For recycled polyester (rPET), PET is cleaned, dried, shredded into flakes, melted, and spun through spinnerets into new yarn. Subsequent texturing (crimping) adds volume and texture. The finished yarn is bundled into bales and, depending on its intended use, dyed. Research and new facilities are making the processes increasingly more resource-efficient. Given the global volume of plastic, rPET creates real recycling paths and may even offer economic advantages over virgin materials in the long term. The goal is to increase recycling rates worldwide – every piece of rPET counts.